Inspired by Provence, France and crafted using traditional European methods, Mistral luxury men’s grooming products are sold at upscale retailers. Mistral came to us with a challenge: To re-envision a dated and overly complicated brand identity and packaging system to better reflect their ultra-premium status, unify the line, and create a system to distinguish between fragrances. Using sophisticated typography, classic crown iconography and matte black printing with copper foil accents, we created visual cues to communicate quality—blending European elegance and old-world craft with a modern, masculine sensibility.
“Dan and the team at Studio MPLS have been a great partner to the creative team at Mistral. Almost two years ago we set out to completely revamp our men’s line. Through their unique design and packaging experience in the luxury spirits market, we were able to evolve our packaging to a more premium and contemporary look and feel while still retaining our French heritage. We are a small company and I am fairly hands on in every inch of my business, so it really became an open dialogue back forth on a weekly basis. The whole process was engaging, enriching and ultimately very successful.”