Handcrafted in New York’s Hudson Valley, Horseshoe Brand Hot Sauce is an all-natural line of small batch hot sauces. After ten successful years, Horseshoe was looking for ways to reinvigorate the brand to better convey their story and history on the label. Studio MPLS was challenged to build on their loyal following while energizing a new audience unfamiliar with the brand. The solution leveraged the equity of their recognizable anvil icon to represent the care and craftsmanship that goes into every sauce; created a clear communication of who they are; and included a color-coded system for easily distinguishing between flavors…celebrating Horseshoe’s 10th Anniversary with stronger shelf presence and a bold new look.
“It has been a pleasure to work with the creative team at Studio MPLS. They captured everything we wanted for the re-brand of our labels; creating an outstanding new design that clearly represents the premium look and feel that we coveted. Their overall professionalism and attention to detail do not go unnoticed and we consider Studio MPLS an exceptional partner.”
Owner, Horseshoe Brand, Inc.