Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. Their recipe goes back for generations, but their packaging needed a little lift. Our packaging redesign covered a variety of flavors, products, and packages, offering Mrs. Weinstein’s a unified design with contemporary appeal.
"The design solution that Studio MPLS created for us is perfect for our current product offering, yet flexible enough to easily accommodate new product lines in the future. Our new design is beautiful, connects with our customers, and allows our product to look as good as it tastes."
– Michael Moss, President
A Delectable Product Line Deserves a Sensible Design System
When you’ve been mastering toffee for decades, your product line naturally begins to expand. Mrs. Weinstein’s needed clear visual cues built into their packages for instant indication of the contents within. Color, pattern, and typography were all carefully considered and utilized to achieve this subtle, yet critical project requirement.
Product Title Format
Toffee Squares Pattern
Popcorn Product Pattern
Photography Style and Colors
Due to an overwhelmingly positive response to the toffee box packaging, we applied our design system to additional Mrs. Weinstein’s products. Thanks to the style guidelines already in place, we have been able to continually incorporate new colors and elements without sacrificing visual cohesion.
Popcorn Packaging Concept
“I am so excited about the new packaging for our Mrs. Weinstein’s Toffee brand. A fabulous product deserves fabulous packaging, and it will be exciting to watch the brand grow and develop as a result of the new design."