Crown Maple Syrup started by accident. What was supposed to be a horse farm for a man’s two daughters turned out to be some of the best Maple forestland in North America. One dream was birthed out of another; the rest is history. To turn this dream into a reality, Crown Maple approached Studio MPLS to create a visual brand experience from the ground up.
The desired sensibilities of the brand, as expressed by the client, were honed in upon with a series of mood boards. From there, we used the simplest of tools to establish the initial creative look-and-feel of the brand: a pencil and paper. Although we start every project with this important activity, the results were especially staggering with this project.
As the success and popularity of Crown Maple syrup began to take off, the client needed additional products, merchandise, and logistics to meet the growing demand. Due to the brand toolkit, these demands were easily achieved while keeping the look and feel of the brand cohesive and consistent.
This application included maple sugar packaging, shipping and display boxes, apparel, signage, and promotional products.
Since their accidental beginnings just a few years ago, Crown Maple has been featured by some of the largest media outlets, served in some of the highest-rated restaurants, and presented on some of the most-watched television programs in the world.