Branding & Identity
We approach each branding project as the unique challenge it is, with open minds ready to learn. We like to keep our process flexible, fine-tuning as we go to create meaningful solutions through thoughtful design. Whether the mission is to create a single proprietary logo or to develop a comprehensive visual brand language, we treat each project (and client) with the utmost care and respect.
We’re good listeners, and we begin by absorbing as much as possible about your brand and the story that makes it stand apart. Collecting found imagery helps us build a visual vocabulary to serve as a guide for the project. We then allow your instincts, preferences and brand expertise to lead the way.
Our creative process is hands-on, starting with an exploration of existing logos and logotypes followed by pencil sketches, which are refined into a collection of digital or sketch concepts. We take your feedback to heart as we push our exploration further to develop and expand on your favorite directions.
We hone and finalize your chosen concept with diligent attention to detail to ensure a finished product that’s honest, effective and timeless. If desired, we can provide brand guidelines or a logo toolkit to ensure consistent and cohesive representation as you begin to share your new brand with the world.