Ross Bruggink: Target Dinkytown

It’s that time of year when the frigid weather causes us to forget all the reasons we’ve chosen to live here in Minnesota. As such, we have lately been reminiscent of projects our designers completed in the warmer, more glorious months.

Last spring, our designer Ross Bruggink created this composition for the new Target Express in Dinkytown, the campus village near the University of Minnesota.


The illustration consists of prominent architecture, objects, and icons seen around the U of M campus and the Twin Cities. They appear as a unified, linear composition where distinction between elements blend together. Every piece was considered as an object students could associate with, whether buildings or patterns. Mariucci Arena, the Washington Avenue Bridge, the Varsity Theater, Northrup Auditorium, and the red and yellow tulips planted around campus are all examples of objects incorporated into the illustration.






Installed as a large window display, the artwork also was incorporated within typography as a welcome wall for customers entering the store.


New Work: Home Expressions by JCPenney

We were happy to recently team back up with JCPenney and we’re excited to share some of the work that resulted! JCPenney enlisted us to create a design system for Home Expressions, a home goods brand with products spanning from the bathroom and bedroom to the kitchen. As our process unfolded, it led to the mark that is used in stores today, one that evokes modern elegance while offering a sense of strength and balance. We also designed a concept packaging system that showcases Home Expressions products as part of a refined and modern system available at a lower price point.





New Work: Straight Line Theory Rebranding

We’re excited to share a sneak preview of the work we’ve been doing with Minneapolis-based UX company Straight Line Theory. To celebrate their move to a beautiful workspace in the North Loop area, SLT wanted a new identity that better encapsulates the work they do and the services they provide to their clients. We worked with their team to design a new identity, business cards, a stationery system, environmental graphics for the workspace, and a new website. Watch for the full case study soon.


Sneak Peek: J. Carver Distillery Branding

This week we made a visit to Waconia, MN to tour the new J. Carver Distillery. The minds behind this exciting venture approached us last year to help bring their artisanal craft distillery to life. It was fun to walk through and see the progress of the build out as it nears completion, and particularly neat to see the stills up close. Here are a couple photos to share from our visit.

Stay tuned for a more complete case study to come in the near future.



Studio MPLS State Fair Day 2014

Every August we tie up our sneakers and brave the unconditioned air for a day at the Great Minnesota Get-Together. We like to spend our time wandering the fairgrounds eating all manner of strange foods [Buckeyes, Frickles, Pretzel Curds] and perusing all manner of creative endeavors [Seed Art, Student Art, Fine Art]. This year we even had a cheese curd taste-off! We’re also proud this year to have contributed a solid count of seven to the Minnesota State Fair’s all-time attendance record. Enjoy a few snapshots of our day!


Cheese curd taste-off.
L to R: Pretzel Curds from O’Gara’s [NEW!] vs. Original Cheese Curds [WINNER!] vs. Mouth Trap Cheese Curds from the Food Building


The taste-off ringleaders: Christina, Ross & Brent.


Dan & a fresh cob of corn.


Ross & a fresh stick of deep fried peanut butter balls dipped in chocolate and funnel cake batter.


Faces by kids.
Far right: “RuPaul – Portrait of an Inspirational Person”


Artpartments designed by 5th graders.


Kindergarten class art.


Your friendly Studio MPLS crew (except Allison, she took the photo!)


We leave you with this gem.

New Work: “Voice From the Stone” Poster Design


We’re excited to share the poster we recently finished for the upcoming psychological thriller “Voice From the Stone,” starring the gorgeous Emilia Clarke from “Game of Thrones.”

Set in 1950’s Tuscany, “Voice From the Stone” tells the haunting story of a nurse aiding a boy through the trauma of his mother’s sudden death. As the nurse works with the troubled boy, a malevolent force inside the castle where they live begins to ensnare her. The film is set to begin shooting this November in Italy.

We can’t tell you how much fun we had working on this poster! We’re certain “Voice From the Stone” will be a must-see.

Ross Bruggink’s ‘Night Ride’ Poster


Behold: Night Ride.

Our very own Ross Bruggink designed this beaut of a poster for ARTCRANK MSP, which features the original work of artists who live and work in Minneapolis. This year, 40 artists participated, and we are incredibly proud that Ross was numbered among them.

Only 100 prints were made, and last we heard, fewer than 10 remain. If you are into bike-riding lumberjacks, you can get your hands on one at Handsome Cycles in downtown Minneapolis – we’re talking about the poster.

New Work: Tea Forté Packaging Design


Just in time for summer! We’re happy to share our most recent work – Tea Forté Tea Over Ice.

We had the distinct privilege of partnering with global tea company, Tea Forté, to completely redesign the packaging for their iced tea category, including packaging for all iced tea blends and tea brewing pitchers. Tea Forté specializes in high-quality tea, accessories and packaging for an exceptional tea experience. As such, we really enjoyed digging into this project to find a packaging solution consistent with the luxuriant experience of Tea Forté’s artisan handcrafted teas.

Are you feeling parched? Is there sweat on your brow? Here are a few places you can find Tea Forté.



New Hire: Gaby Saravia


We’re excited to announce Gaby Saravia as our Studio MPLS summer intern!

We met Gaby at this year’s Portfolio 1-on-1 and were immediately charmed by her bright personality. She is a design student at Fort Hays State University in Kansas, but originally hails from Peru. In fact, little did we know, but in addition to her impressive design skills, Gaby also is a phenomenal athlete – she holds Peru’s national high jump record of 5’10”!

Gaby’s excited to be in the Land of Lakes for a summer of learning, new friends and beautiful lakes. And hanging out with us at Studio MPLS, of course. With her bent towards brand identity and packaging design, she’s already a great fit around the studio. We’re excited to have you here, Gaby!

Here is a sample of her work: