It’s that time of year when the frigid weather causes us to forget all the reasons we’ve chosen to live here in Minnesota. As such, we have lately been reminiscent of projects our designers completed in the warmer, more glorious months.
Last spring, our designer Ross Bruggink created this composition for the new Target Express in Dinkytown, the campus village near the University of Minnesota.
The illustration consists of prominent architecture, objects, and icons seen around the U of M campus and the Twin Cities. They appear as a unified, linear composition where distinction between elements blend together. Every piece was considered as an object students could associate with, whether buildings or patterns. Mariucci Arena, the Washington Avenue Bridge, the Varsity Theater, Northrup Auditorium, and the red and yellow tulips planted around campus are all examples of objects incorporated into the illustration.
Installed as a large window display, the artwork also was incorporated within typography as a welcome wall for customers entering the store.