First Look: Tenth Muse


Tenth Muse is a start-up fragrance brand, launching early 2017. Studio MPLS was entrusted with developing a visual brand language for Tenth Muse that reflects the refined, methodical, and spiritual characteristics of their products. We're planning to share a full case study–including packaging, stationery, iconography + illustrations, and website–in tandem with the brand's launch. In the meantime, we're thrilled to offer a first look at some of the recently-completed brand elements. 




New Print: “Disappointment Mountain”

We’re excited to share our newest print, “Disappointment Mountain.” Located in the breathtaking Boundary Waters Canoe Area Wilderness with an elevation of merely 1,800 feet, this “peak” can hardly be considered a disappointment or a mountain.

This 9×6″ piece is printed on Reich SAVOY Brilliant White 184# DT in collaboration with Spark Letterpress.
Now available for purchase in our store.




New Work: “The Lake & Stars” Poster

Months in the making, we’re excited to unveil our newest poster!


The inspiration for The Lake & Stars was to abstract a map of Lake Superior and its surrounding landmarks with an overlaid segment of the universe, blending the Great Lake with a starry sky. The constellations are abstractly depicted as they might appear over the lake in the nighttime, reflecting the vastness and depth of both lake and sky.

Highlighting meaningful places for us Northerners, the piece is an unfolding textural experience that transcends a graphic map. Evoking water sparkling on a lake and stars sparkling in the sky, fine foil details weave together to create layers of depth within the hand-painted lake.





The lines connecting the constellations and the parallels are blind debossed; the locations around the lake and the constellations are foil-stamped copper; the stars are pale matte silver foil; the lake is screen-printed from an original hand-painted piece. Printed on French Midnight Blue 100# in collaboration with Vahalla Studios and McIntosh Embossing. 









Purchase The Lake & Stars at our online shop.

New Work: Minneapolis Hitchcock Festival Poster


For the last eight years, our friends and next-door neighbors at the Trylon Microcinema have organized the Minneapolis Hitchcock Festival. We have been fortunate to design a number of posters for the Trylon over the years and were thrilled when they approached us to create the poster for this year's festival celebrating "The Master of Suspense."

The 2016 Minneapolis Hitchcock Festival kicks off tonight with a sold-out 70mm screening of "Vertigo" at the historic Heights Theater. Purchase tickets for other festival screenings here or view additional posters we've created for the Trylon at our website.

Jack Daniel’s Barrel Proof Whiskey


It has been a thrill to participate in the launch of Jack Daniel’s redesigned line of Single Barrel whiskies. The second of four products in the line is their “Barrel Proof” whiskey, the distillery’s first-ever barrel-strength offering. For this product, Jack Daniel’s selects barrels from higher floors in their rackhouses and bottles the whiskey directly from the barrel without dilution or filtering (resulting in proofs ranging from 125 – 140).

Jack-DanielsGold1 (2)


Barrel Proof is a permanent offering from Jack Daniel’s and is now available at larger liquor & spirits retailers nationwide. Read more about this product at Uncrate, Gear Patrol, and Cool Material.

Fisher + Baker


We’re excited to share a sampling of new work for Minneapolis-based Fisher + Baker. Scheduled to launch in Fall 2016, Fisher + Baker makes timeless, versatile, and highly-practical men’s apparel and outerwear. Over the last few months, we’ve worked closely with their founding team and a few insanely-talented partners to develop the visual identity, positioning, and strategy for the brand.



See the full gallery of work here.

New Work: MerryStockings


With the holidays quickly approaching, we’re excited to share new work for MerryStockings, a family-owned manufacturer and retailer of holiday stockings, decorations, crafts, and gifts. The identity system we created for their brand was applied in a variety of ways and across a wide range of products and collateral. See the full case study here.


Rebranding for Mississippi Park Connection


We recently completed a rebranding for the St. Paul-based organization Mississippi Park Connection (MPC). MPC is the non-profit partner of the Mississippi National River and Recreation Area, a 54,000 acre national park stretching 72 miles along the Mississippi River in our home state of Minnesota.

The assignment covered a wide range of deliverables, from a new name and identity, to an assortment of brand application pieces including website (coming soon!), stationery, and promotional materials. You can find the full gallery of work here.




New Case Study Coming Soon!


Much of the last eighteen months at Studio MPLS have been spent working on a number of exciting packaging design and branding initiatives for a new client of ours. We’re absolutely thrilled to start sharing some of this work and are planning to release our first case study next week. Here’s a little sneak peek for now; stay tuned!