Rebranding for Mississippi Park Connection


We recently completed a rebranding for the St. Paul-based organization Mississippi Park Connection (MPC). MPC is the non-profit partner of the Mississippi National River and Recreation Area, a 54,000 acre national park stretching 72 miles along the Mississippi River in our home state of Minnesota.

The assignment covered a wide range of deliverables, from a new name and identity, to an assortment of brand application pieces including website (coming soon!), stationery, and promotional materials. You can find the full gallery of work here.






New Case Study Coming Soon!


Much of the last eighteen months at Studio MPLS have been spent working on a number of exciting packaging design and branding initiatives for a new client of ours. We’re absolutely thrilled to start sharing some of this work and are planning to release our first case study next week. Here’s a little sneak peek for now; stay tuned!

New Work: Crown Maple Bourbon Barrel-Aged Maple Syrup

CMOur friends at Crown Maple recently released a limited-edition product combining two of the finer flavors imaginable: maple syrup and bourbon. Their bourbon barrel-aged syrup is made by aging premium organic maple syrup in bourbon barrels at their Madava Farms facility and then bottling the product in their state-of-the-art sugarhouse. The resulting flavor is perfectly balanced, described in the Wall Street Journal as “soul-stirring.”

We created a high-end label that aimed to match the supreme quality of this product through typographic restraint and distinctive printing techniques including a subtle embossing and gold foiling.

We’re thrilled with the response this product has garnered for our client, including recent press in the Wall Street Journal and Huffington Post

Buy a bottle of Crown Maple Bourbon Barrel Aged Syrup here.

New Work: Basin Business Cards


We’re excited to share these new business cards we had the pleasure of designing for our longtime client Basin, a natural bath and beauty products company. These beauties are gold foil stamped on 110 lb Crane Lettra paper, making for an exquisite final product!

New Store, New State Park Poster

As we near the official start of the summer season, it is finally getting warm enough in Minnesota for many of us to venture out into the vast and diverse state park and recreation system. There are 67 parks spread across our home state in such a way that there is a state park within fifty miles of every Minnesotan! We designed a new print for our freshly-launched store that celebrates our parks through a gold foil typographic map featuring the name of every park and recreation area across the state.

The posters were foil stamped by our good friends and neighbors at McIntosh Embossing, Inc. who specialize in foil stamping, embossing, and die-cutting. Everything McIntosh creates is beautiful, including the foil stamping die that was created to produce our posters (unfortunately, this item is not for sale).


The posters are 11″ x 14″ and available on white, navy blue, or dark green paper. Visit our store to purchase yours today!

New Hire: Leslie Olson


We’re thrilled to introduce the world to our new design intern, Leslie Olson! Leslie comes to us from Concordia University, where she is weeks away from completing her post-baccalaureate program following a bachelor’s degree in journalism (why isn’t she writing this?) at the University of Minnesota.

Leslie is a lifelong illustrator with a passion for listening to and playing music, specializing in singing Bossa Nova classics and acoustic covers of Joni Mitchell’s greatest hits. Her gastronomic pursuits include perfecting homemade pizza, exploring MN’s expansive microbrewery scene, and tirelessly searching out the best scone + Americano combination from local coffee shops.





Last weekend, Leslie was one of seven scholarship winners at AIGA Minnesota’s “Portfolio 1-on-1” show! You can take a look at her impressive (and award-winning!) portfolio here:

Welcome, Leslie!

New Work: Faribault Woolen Mill



In 2013, we partnered with Faribault Woolen Mill Co. to create a line of jacquard blankets inspired by the wildlife of our region. Last winter we were commissioned to add two new designs to the line. The blankets have since sold out, but in true Studio MPLS form, we’re just now getting around to showcasing them. Our friend and photographer extraordinaire Paul Vincent spent a frigid afternoon on the frozen Lake Minnewashta shooting the blankets. With above-freezing temperatures right around the corner, we’re presenting this as our eulogy to winter.





New Work: Build Kraft


We recently completed a new identity for Build Kraft, a home improvement specialist based out of Edina, Minnesota. Founded in 2004 by a German-American from a proud heritage of craftsmen, Build Kraft offers a variety of expertise to his clients including masonry, tile, and woodwork services.

Our design solution aimed to reflect and further articulate the precision and skill found in Build Kraft’s work, including a monogram that can be used as an artist’s mark in a variety of applications and materials.



Midweek Inspiration: Chad Wys


This week we have been spending a significant amount of time examining the imaginative and inspiring work of Chad Wys, a visual artist, designer, and writer based out of Illinois. Describing his work on his website, Chad writes, “At its broadest point, my work concerns the examination of visuality: of images and objects, decorations and art and how the manifestations of the reproductions of these materials come to influence our everyday experiences.”

“Appropriation as a methodology came naturally and early to me since my academic and personal interests had for so long involved the study of visual production. When it came time to develop a methodology, I simply adapted the technique of literary citation to the realm of the visual. My affinity for Marcel Duchamp, Man Ray, and the other Dadaists, along with the recent Pictures Generation of the 1980s (including artists like Sherrie Levine and Richard Prince)—all appropriators—were tremendous stylistic and intellectual influences in this regard.”




View more of Chad’s work: