Over the past year we have had the extreme privilege of working with Panda Express. Currently the fastest growing Chinese restaurant concept in America, we have been working closely with the Panda team to evolve their brand with modern sentiment. One of our design challenges has been to evolve their 15-year-old logo while maintaining its hard-earned equity. Part of our solution included updating the type by introducing a friendlier, slightly rounder typeface, and enhancing the panda by refining proportions and smoothing forms.
Stay tuned for more! We have much we’ll be sharing in the future, including a variety of concepts and applications we designed.